"SERVICE NEWS ARTICLE - AS A CONVENIENCE, CLIENTS GET FREE ACCESS TO ACURALINK REAL-TIME TRAFFIC FOR THE FIRST 3 YEARS OF VEHICLE OWNERSHIP. AFTER THAT, THEY MUST SUBSCRIBE TO ONE OF SEVERAL AVAILABLE ACURALINK® PACKAGES TO KEEP GETTING IT.
CLIENTS WHOSE FREE ACCESS IS ENDING WILL GET AN E-MAIL ADVISING THEM OF THE SITUATION AND INVITING THEM TO SUBSCRIBE.
YET, SOME CLIENTS MAY STILL COME INTO YOUR DEALERSHIP THINKING THEREÂ’S SOMETHING WRONG WITH THEIR VEHICLE BECAUSE THEY CANÂ’T SEE REAL-TIME TRAFFIC ANYMORE."