PRODUCT IMPROVEMENT CAMPAIGN: DEALER PRINCIPAL MEMO - This document is the announcement to the dealer principals that Kia is conducting a Product Improvement Campaign to perform a software update to the Engine Control Unit (ECU) to protect the engine from excessive connecting rod bearing damage on 2019-2020 MY Kia Optima HEV vehicles manufactured from July 6, 2018 through October 28, 2019 and 2019-2020 MY Kia Optima PHEV vehicles manufactured from July 6, 2018 through May 30, 2019.