PRODUCT IMPROVEMENT CAMPAIGN: DEALER PRINCIPAL MEMO - This document is the announcement to the dealer principals that Kia is conducting a Product Improvement Campaign to perform a software update to the Engine Control Unit (ECU) to protect the engine from excessive connecting rod bearing damage on some 2011-2013 MY Kia Sportage vehicles equipped with 2.4-liter engines, manufactured from May 6, 2010 through October 7, 2013 (PI2103).