TO IMPROVE HANDLING OF CUSTOMER CONCERNS WITH HANDS-FREE (BLUETOOTH) VEHICLE SYSTEMS, MAZDA LAUNCHED A NEW SERVICE PROCEDURE AND PART EXCHANGE PROGRAM EFFECTIVE FEB. 08, 2010 ON APPLICABLE VEHICLES. DUE TO THE COMPLEXITY OF SOFTWARE AND HARDWARE AVAILABLE ON VARIOUS CELLULAR PHONES AND CELL PHONE PROVIDER NETWORKS, IT IS ESSENTIAL FOR CUSTOMERS TO CONTACT THE MAZDA HANDS-FREE SYSTEM CUSTOMER CARE NUMBER AT (800) 430-0153 OR, FOR CUSTOMERS REQUIRING ADDITIONAL RESOURCES, PLEASE DIRECT THEM TO “WWW.MAZDAUSA.COM/BLUETOOTH.” REPRESENTATIVES OF THE CUSTOMER CARE CENTER ARE KNOWLEDGEABLE ON VERIFYING APPROVED PHONES AND PROPERLY PAIRING (PROGRAMMING) SPECIFIC PHONES TO THE VEHICLE’S BLUETOOTH SYSTEM. THEY ARE ALSO BEST EQUIPPED TO RESOLVE A MAJORITY OF THE PAIRING ISSUES AND OTHER BLUETOOTH RELATED CONCERNS WHEN COMMUNICATING DIRECTLY WITH MAZDA CUSTOMERS.