Some customers may complain that the tire sidewalls are distorted or "damaged". Sidewall waviness/indentations/undulations are common on radial tires and are more noticeable on tires with taller sidewalls. The higher the tire pressure, the more noticeable the effect will be. Be sure to set the tire pressures at the recommended tire pressure on the vehicle tire label. Sidewall indentations are a cosmetic condition that does not affect the performance of the tires.