August 9, 2019 Toyota sent a letter to dealerships and owners of vehicles with blizzard pearl and super white paint that is peeling. It is titled Customer Support Program ZKG. The letter states that Toyota is aware of the problems with this paint and will offer a repair. It lists several vehicle year and models that will be repaired. Unfortunately the Prius is not one of the models that is on the list. I'm interested to know if anyone who owns a white Prius with peeling paint received a letter for a customer support program about peeling paint on the Prius.

The dealer that services my car has admitted that the issue with my Prius is a factory problems and said that Toyota should do the right thing and pay for the car to be repainted. I have called Toyota Customer Care a few times over the years and gotten nowhere with them. Now the program comes out and apparently will not include the Prius.

My family has only bought Toyotas for the past 25 years. We've owned a Corolla, a Camry, a Sienna and the Prius. I am never buying a Toyota again.

Here are links to a couple of forums that show a picture of the letter:

https://www.thehulltruth.com/dockside-chat/1030523-toyota-lexus-blizzard-pearl-super-white-paint-peeling-support-program.html

https://forums.vwvortex.com/showthread.php?9345167-Huge-Toyota-peeling-paint-quot-Customer-Support-Program-quot-(Blizzard-Pearl-and-Super-White)

My 2010 Blizzard Pearl Prius started peeling off white yesterday (2-15-21). May sell it before all of its skin falls off. Several other spots look like they may be next. Want to get rid of it before the psoriasis sets in. Filed complaint with Toyota since I am the original owner. Dealer charged $$$ extra for blizzard pearl color when we purchased it. That was the only color in stock at the time on my dealer's lot.

I also have a 2015 Lexus that is white.

Is the disease contagious?

Will the Lexus start to peel if I park both of them in the garage together?

I have a 2010 Prius with the paint chipping off all over the car. There is no accident damage and/or hail. Upon looking up this problem on the internet, I understand that there is an extended warranty by Toyota for this paint color. However, it only applies to the Rav4 and the Camry. The extended warranty on the covered models expires in 2022, I believe it's in May '22.

Calling Toyota does no good because they just read a prepared statement and have no answer. If you ask why is paint covered on the Rav4 and Camry, they just say because the VIN NBR of the Prius is not included in the extended warranty. They can't explain why but only reread the statement.

In April 2015 the referenced Toyota Prius was purchased from Sunrise Toyota North, 910 Middle Country Road, Middle Island, New York. The paint on the vehicle has begun to fail in several locations (see attachments for photographs). Several large areas of paint, in multiple locations, have separated from the layer below.

On January 10, 2016 the vehicle was brought to Sunrise Toyota North for general maintenance and to have the paint deficiency inspected by the service department. The dealer was unable to provide a reasonable explanation for the condition of the paint and recommended Toyota be contacted directly to provide a resolution.

On February 17, 2017 the vehicle was brought toa collision shop to have the condition of the paint evaluated. It was the opinion of the collision shop worker that there appears to be a deficiency with the factory paint causing the multiple failures. A quotation for the cost of required repairs was provided by the shop and as of the date of the quote the repairs were estimated at $2,464.02.

On March 22, 2017 I sent a complaint to Toyota Motor Sales, U.S.A., Inc.
P.O. Box 259001 Plano, TX, 75025-9001

Toyota called shortly after receiving my complaint and said to bring my car back to one of their shops. I did. The shop worker said to me that there are other Toyota Prius' having the same issue and he was hopeful it would be covered, and it looks like an issue from the factory because the finish coat didn't stick to the primer.

The Toyota dealership shop put in the complaint. A few days later I receivd another call saying there was nothing Toyota can do. It's an "older model" (keep in mind it was only 6 years old at the time).

Today, August 19, 2018, The paint continues to chip away with each rain and snow storm. Due to the expensive quote to have the paint repared, I purchased an inexpensive 3 step paint kit to try to prevent it from rusting. New chips keep appearing though.

In the past few months the paint has begun peeling off of my 2010 Prius. The car is 10 years old and out of warranty. There is no damage to the car that would cause the paint to peel. As an example of what is happening, I recently took a trip to the beach, and rinsed the car off with a water hose to get the salt off- no pressure sprayer just the regular end of the hose- and the paint peeled in large pieces just from the water hitting it. I had the Collision Manager at the local dealer look at it an he confirmed my suspicion that the paint job is bad; it is a paint adhesion problem. The manager suggested that I call Toyota, and hope that they do the right thing and at least help to pay for the car to be repainted. Toyota refuses to take responsibility for the bad paint job because the car is out of warranty. Not that I wish bad things on other people, but I am hoping to find out if this has been a problem for anyone else. I figure it must be, because my car was not hand painted with a unique batch of paint- rather, it is one of thousands that were reproduced on a manufacturing line. If it comes to light that it is a problem with many cars of the same model, maybe Toyota will issue a recall and offer to repaint all cars with this problem.

There are a few spots where the paint is just falling off the car. No scratches, dents or impacts, the paint is just giving up and falling off in chunks. It doesn't bubble first, but it is expanding and getting worse. Seems to reveal the gray primer underneath, but at edges it's possible for rust to get in, so I will definitely have to have it repainted. This is factory paint, no wrecks, and again, it's not related to any impact of rocks, bugs, grocery carts, etc. I've never before seen this sort of thing and have owned other cars kept in identical situations (place of work, place it's parked at night, etc.).